All in One Collectibles has been serving customers for twenty years in the hobby collectible market. With a focus on family-friendly atmosphere and an inventory of over 10,000 new & vintage collectibles in-store, this store truly has it all. From sports memorabilia to comic books to old-school entertainment, All in One Collectibles certainly appeals to a wide breadth of audiences—which, from a marketing perspective, presents its own challenges.
So how did SquareDeal approach building a cohesive brand identity?
All in One Collectibles :
Just the Way You Remember
To capture the attention of the every customer in All in One Collectibles’ consumer base, SquareDeal Marketing crafted a visual identity from the ground-up, with its diverse audience in mind. We performed a demographic analysis of the business and focused on the one common factor that was found to bring collectors from every category together: nostalgia.
By focusing campaign efforts on a common emotional connection rather than a product-driven approach, and enacting a strategic marketing plan, we were able to build an authentic brand and meet All in One Collectibles’ business goals: increased in-store sales, social media growth, and greater brand loyalty.
As always, SquareDeal is proud to make a difference.
