To capture the attention of the every customer in All in One Collectibles’ consumer base, SquareDeal Marketing crafted a visual identity from the ground-up, with its diverse audience in mind. We performed a demographic analysis of the business and focused on the one common factor that was found to bring collectors from every category together: nostalgia.
By focusing campaign efforts on a common emotional connection rather than a product-driven approach, and enacting a strategic marketing plan, we were able to build an authentic brand and meet All in One Collectibles’ business goals: increased in-store sales, social media growth, and greater brand loyalty.
As always, SquareDeal is proud to make a difference.