Hobby Box is an up and coming collectibles store in New York City which specializes in sports cards and memorabilia, but isn’t afraid to venture into other markets when the iron is hot. Hobby Box and their customers are all about the hustle of hobbying—big trades, big risks, and bigger payoffs. No matter what you deal in, though, there’s nothing more exciting than the thrill of winning big.

So how did SquareDeal put the spin on this growing business?