To bring Covfefe Haus from a kaleidoscope of ideas to a fully marketable brand, SquareDeal Marketing took a dive into this project’s forming identity, exploring its roots, examining its unique personality, and channeling the qualities that made the group from which it sprung so special. From a variety of wide-ranging images and in-group references, we created a polished aesthetic that captures and condenses the spirit of Covfefe Haus into a cohesive, evocative brand.
With a unified brand established, SquareDeal worked to coordinate and develop website and a successful merchandising suite which tapped into the Covfefe Haus culture, and helped to build sustainable revenue to support the project in its early development.